We believe good design leads to emotion, which leads to action. If you want your customers to buy, donate, show up, or make a change, we can make it happen with smart advice, creative solutions, and practical tools.
what we do
We get to the heart of your brand so you see results
We go beyond data. We listen and interact with real humans to uncover what’s unique about your brand. Then we develop fresh and engaging creative that connects emotionally with your customers. With smart advice and practical tools, we make it easy to move your business forward.
From marketplace assessments, audits, surveys, and brainstorming sessions, our discovery process reveals opportunities while guiding your team to consensus.
Through focused planning and collaboration, brand direction is clarified, priorities are set, and a path forward takes shape.
Shared messaging takes shape so teams can communicate clearly, consistently, and with purpose.
Strategy, messaging, and visuals are organized into connected systems that work across teams and channels.
Practical materials are created to support conversations, communicate value, and encourage action.
Thoughtful signage helps people navigate spaces, feel oriented, and experience your brand with ease.
When brands come to life
How do you embody a brand through signage?
Signage that supports purpose and place.
How do you give broader meaning to your brand?
By creating a system that helps many voices feel connected and aligned.
How do you activate a community?
Insight-led messaging turned into momentum and engagement.
How do you connect a name to a brand story?
Turning a name into a lived experience.
From Our Clients
Six reasons to review your brand
See the top things branding can do to help you get the action you want.
Smart advice that’s yours for the taking
20-Year Anniversary
Marking 20 years with reflection and support.
Achievement
5 by 5 Design celebrates award-winning design work in 2025.
What We’re Carrying Forward
Five things 2025 taught us about progress, people, and perspective.